Our Story
Truly You is a natural and organic skin care company based in New Canaan, CT. The company was founded by a 13-year-old entrepreneur who became passionate about using organic and natural products after having multiple breakouts on her skin as a result of battling eczema.
"Ever since I was an infant, I experienced the difficulties that come with having eczema. Dermatologist appointments one after the other, yet the only solution offered was topical steroids. As I started to get older, I was told that I would soon grow out of this skin irritation, but that still came at a cost. When my friends and I would go shopping together, all they wanted to do was go to the beauty store and try out the latest hand cream or body wash. It was different for me though. My skin couldn't handle all the chemicals and perfumes found within common beauty products formulas. That's how Truly You was born - out of a desire to explore skincare without harming my own skin"
Highlights from NBC CT Interview: Click to See Full Interview
Brand Mission
As an all natural & organic skincare company, our brand philosophy follows a 3-point brand mission:
1. To create fun, innovative products used to holistically nourish the body while rejecting the use of chemical-dense formulas.
2. To energize those with a desire to live a healthier lifestyle, beginning with the things they put on their skin.
3. To provide skincare-alternatives for those with sensitive-skin, supporting all customers in their journey towards clean-beauty.
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Beauty is Natural and Natural Beauty must be celebrated using simplistic and pure ingredients. Our products are 100% organic & natural and do not contain Parabens, Phthalates, or Petrochemicals. We do not undergo animal testing and are approved by PETA's Cruelty-Free Beauty certification.
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